General Manager- Global Growth
Opportunity Information
1
National NGO
Regular/ Full Time
Karachi
The Role
TCF is seeking a General Manager- Global Growth to lead its global digital fundraising engine and drive efficient revenue generation across Pakistan, the US, UK, Canada, Europe, the Middle East and Australia. The role leads performance marketing, SEO, analytics, product and website operations.
• Set and own TCF's global digital growth strategy across all markets • Drive efficient revenue generation with direct accountability for ROAS, CAC:LTV and ARPU • Translate organizational fundraising targets into annual growth plans, budgets and quarterly priorities • Own the global digital marketing budget and allocate it across markets and channels based on return • Identify and prioritize high-potential donor segments, geographies and new markets • Act as TCF's lead voice on global digital growth with senior management and the Board • Build trusted relationships with the leadership of TCF's international country partners • Represent TCF with senior external partners, including advertising platforms, agencies, banks, payment gateways and institutional partners • Lead paid acquisition across Meta, Google, TikTok, Reddit, LinkedIn and Bing • Lead organic growth across traditional search and AI answer engines • Own analytics, attribution and reporting • Own the roadmap for TCF's global donation platforms and fundraising products • Oversee TCF's global websites, including content, user experience, site performance and conversion rate optimization • Lead and develop the team across performance marketing, SEO, analytics, product and website operations
Applicants General Eligibility & Requirements
8- 10 years
Education, Experience and Skills Requirements
- Bachelor's Degree (16 Years)
• 8 to 10 years of work experience in growth or performance marketing for B2C businesses, including senior leadership of multi-market/ international growth and senior stakeholder management Preferred: • Experience managing large digital marketing budgets and cross-functional teams • Experience with donation platforms and CRM tools such as Salesforce
Preferred: Analytics, Conversion Rate Optimization, Leadership, Performance Marketing, Salesforce, SEO, Stakeholder Management
About the Employer
The Citizens Foundation (TCF)